Patent Law provides the much needed encouragement that individuals and businesses need to protect their information and intellectual goods. At Arora Legal LLC, we provide counsel for procuring and securing legal instruments for your inventions in all areas of technology

Practices                          Industries


Patent Prosecution & Counseling                                                         Agriculture & Energy

International Patents                                                                        ​Computer & Technology

Post Grant Review (PTAB)                                                                                Environmental

International Dispute                                                                                           Life Sciences

IP Litigation                                                                                      Medical & Dental Devices
Venture Intellectual Property                                                                Biomedical Sciences

Patent Portfolio Management


Unique words and designs that represent a brand name or a brand's identity, thereby becoming a symbol of a company's identity can be protected by filing for protection via a trademark. The brand identity of a product is commonly known as a trademark and the brand identity for a service is known as a service mark. 

Examples and Observations:

  • Search engine users look online for information by saying they are 'Googling' to find the answer

  • When you sneeze do you ask for a 'Kleenex' or a facial tissue?

  • Jacuzzi is a commercial brand, hot tub is the generic term; i.e., all Jacuzzis are hot tubs, but not all hot tubs are Jacuzzis

A mark, a brand name or a design logo associated with a product or service, is the symbol of a company's quality of product and/or service. The mark enhances the value of the product and/or service. Call us today for a free consultation with a registered intellectual property attorney.

What does a trademark protects 

A trademark protects words, logos, phrases or the combination of both associated with goods and/or services.

Trademarks can be federal, state and foreign. You may obtain protection under a federal trademark if you are using or intend to use your mark in interstate commerce. State trademarks are available in each state and are a good option if you do not intend to cross state lines with your business, however, in today's age of social media and e-commerce, protection under federal trademarks is usually more appealing.

Foreign marks are important if you intend to grow your business internationally and provide your goods and/or services in other countries. The use of the Community trademark (covers EU countries) or the Benelux mark (covers Belgium , the Netherlands , and Luxembourg) serve as good options for wide coverage without having to file in each country.

Trademark Search

The primary purpose behind a trademark search is to make sure one is not infringing on another person’s rights. Arora Legal LLC provides both word and design searches here in the Unites States and internationally.

  • A good mark is one that is abstract. That is, when one thinks about the mark by itself, there is no way to imagine the goods and services being protected by it. For example, the "target" trademark does not speak to the kinds of goods the supermarket provides.

  • It is a good practice not to use one's mark until it has been searched

  • Following the search, our registered intellectual property attorney can file the application allowing our clients to  put a ™ symbol next to their mark.

Trademark Application

A registered mark at the U.S. Patent and Trademark Office allows one to use their mark throughout the United States.


By registering your mark, one obtains statutory rights that are not otherwise available if one merely uses their mark without registration. For example, if someone willfully uses a mark registered under another's business without that business' permission, the business may be able to obtain damages as appropriate based on the effect of the infringement.

Policing Trademarks 

Following the trademark registration, a company should be mindful of their competition and look out for ways to protect themselves against confusingly similar variations of their trademark. 


Due to the growing global economy, policing one’s trademark has continuously been becoming difficult often requiring assistance from professional agencies.